Upscale is a decision, not a button
A good upscale should make the video easier to watch without making it look artificial. We inspect faces, hair, grass, water, fast motion, subtitles, and low-light areas because those are where poor AI upscales usually fall apart. If 4K creates plastic texture or unstable edges, we recommend a smaller master.
Common targets
VHS and SD camcorder footage often looks best at 1920x1080. Customers who want to upscale old video to HD usually get the most natural result from a conservative Full HD master. HD camcorder files may support 2K or 4K when compression is not too destructive. Higher-quality film scans and ProRes sources can justify a custom master, especially when the goal is editing or large-screen playback.
Artifact control
AI can invent detail. Our job is to prevent the wrong kind of invention. We use conservative sharpening, temporal checks, and before-after review so the final master feels improved but still belongs to the original video.